Class Library How Sponsors Evaluate and Measure Event Sponsorships

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  • Title:How Sponsors Evaluate and Measure Event Sponsorships
  • Category:Strategy & ROI
  • Level:Intermediate
  • Instructor:Chad Kaydo
  • Length:23 min
  • Posted:12/17/2012
  • CMP Domain:D: Financial Management
4.35 out of 5 star rating


Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

With increasing pressure to drive event revenue, more and more events are turning to sponsors for financial support. Yet many event properties don’t go about pitching sponsors the right way. In this interactive panel, marketers who have put together deals with major events - including Coachella and the Tribeca Film Festival - and big brands - Stoli, Red Bull, Intel - will discuss what makes sponsorships successful for everyone involved.

The panelists; Andrew Klein - Senior VP of Global Partnerships AEG Live,  Tammi Montier - Senior VP of Revolution Marketing and Jill Palias - Senior Brand Manager of Stoli Vodka at William Grant & Sons, will share what they look for in evaluating sponsorships proposals, offering suggestions fro marketers on both sides of the process - planners wooing sponsors, and sponsors comparing their opportunities.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning

Learning Outcomes

    1. Identify strategies for positioning your event to gain maximum sponsor interest.
    2. Learn tactics for turning around an unhappy sponsor.
    3. Understand the importance of leveraging social media to make your sponsor packages valuable.

Table of Contents

Watch the Full Class Without Chapter Breaks
How Sponsors Evaluate and Measure Event Sponsorships 22:40
Watch the Class in Chapters
Panel Introductions & Sponsor/Event Paring Examples 3:06
How To Approach or Catch a Sponsor’s Eye 7:46
How Digital Components & Social Media Affect Sponsorship Value 2:46
Measuring the Value of Sponsoring 3:38

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