Class Library Industry Perspectives with David Merrell

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  • Title:Industry Perspectives with David Merrell
  • Category:Maverick Series Interviews
  • Level:All
  • Instructor:Maverick Series
  • Length:37 min
  • Posted:2/3/2012
5.00 out of 5 star rating


Join our Executive Director, Howard Givner for the rare opportunity to sit down with one of the Event Industry's super stars, David Merrell. In this up close and personal interview, Merrell shares what it's like to work in the event industry, how he got to where he is today and how he helps others get there. Merrell shares his inspirations, his setbacks and, of course, his best war stories. More than that, he opens up about his post event rituals and how he manages to be prepared for every eventuality. Oh..and he started off as an accounting major.

Learning Outcomes

    1. Learn David's top tools and materials
    2. Get a true sense of what it is like to run an event company
    3. Recognize the importance of transforming inspiration into reality
    4. Find out about the surprising traits that AOO looks for in employees, vendors and beyond

Table of Contents

Watch the Full Interview
David Merrell - Full Interview 36:51
Watch the Interview in Chapters
How did you get into the event industry? 3:01
Understanding AOO 2:56
What was your biggest disappoinment or setback? 1:50
Who do you admire in the event industry? 0:58
What is the hardest part about running a business? What kind of boss are you? 1:52
What do you look for in new hires? 2:47
What do you look for in new vendors? 2:44
How does your company charge? 4:44
What are your favorite tools and materials? 2:43
On sustainability 1:55
Where do you go to get inspired? 2:21
What do you like to do in your spare time? 2:35
What events are you most proud of? 2:17
On being prepared for everything 1:56
War Stories 3:22
What's your post event ritual? 1:31

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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