Class Library A Little Country,  A Little Rock and Roll: The JG Approach

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  • Title:A Little Country,  A Little Rock and Roll: The JG Approach
  • Category:Creativity and Design
  • Level:All
  • Instructor:Jes Gordon
  • Length:22 min
  • Posted:10/17/2012
4.30 out of 5 star rating


This class was filmed live at engage!12, The Luxury Wedding Business Summit, at the Mandarin Oriental in Las Vegas.

Hear Jes Gordon's incredible career story, from running a flower shop in New Mexico where Anne Rice discovered her and asked her to move her business to New Orleans, where the late Warner LeRoy asked her to be the in-house event designer at NYC's Tavern on the Green, to then starting her own company and working with the likes of Tommy Hilfiger, Nicholas Cage, Harrison Ford, and others.  Jes' unconventional story is intertwined with her unique philosophy of design, where there are no rules that can't be broken to deliver an incredible client experience.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Learn why Jes never wants to someone to walk into an event and be able to recognize her work.
    2. Understand how to mix design styles that might seem incompatible.
    3. Learn how to read visual clues from your client (such as their attire, how their home or office is decorated, etc.) to help you understand their personal style.
    4. Gain insights into how to deploy the "sexy/ugly" concept, and have a dramatic impact by taking unconventional design elements and making them pop.

Table of Contents

Watch the Full Class Without Chapter Breaks
A Little Bit Country, A Little Bit Rock N Roll 22:02
Watch the Class in Chapters
Special People Lead Difficult Lives 7:21
Listening Visually: How to Read Between the Lines 11:34
It’s Not How Smart You Are; It’s How You are Smart 3:32
PDF of slides from this class 14 pages

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