Class Library How I Built an Event Business in the Middle East

click above for preview
  • Title:How I Built an Event Business in the Middle East
  • Category:Business & Sales
  • Level:Intermediate
  • Instructor:John Schwartz
  • Length:14 min
  • Posted:12/17/2012
4.25 out of 5 star rating


Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

in 2008 John Schwartz moved his family to Abu Dhabi to start a Middle East division of the event production company he had co-founded in New York. Soon he was producing large events for the government of the United Arab Emirates. Schwartz shares stories of navigating the cultural and business differences between the American and Middle Eastern event industries.

Learning Outcomes

    1. Understand what’s involved in relocating an event business to a totally new environment.
    2. Learn about cultural idiosyncrasies involved in producing events in the Middle East.
    3. See examples of successfully produced mega events in the Middle East.

Table of Contents

Watch the Full Class Without Chapter Breaks
How I Built an Event Business in the Middle East - FULL 13:38
How I Built an Event Business in the Middle East
Exploring the Unknown 3:02
Promoting A Country Through Events 1:37
Learning Curves & Cultural Differences 5:13
Mega Events in the Middle East 2:09
Advice on Entering A New Market 2:18

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients