Class Library How I Reinvented an Iconic Industry Award Show

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  • Title:How I Reinvented an Iconic Industry Award Show
  • Category:Planning & Logistics
  • Level:Intermediate
  • Instructor:Karl Vontz
  • Length:21 min
  • Posted:12/17/2012
  • CMP Domain:G: Meeting or Event Design
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Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

As the man behind the ad industry’s biggest award ceremony, Karl Vontz remade the 53-year-old CLIO's, changing them from a five-day festival and conference to a one-night award show. Vontz will explain how his team listened to feedback from their constituents and then radically rethought their event as an all-year brand—not just a one-time physical event—while finding new ways to build excitement via social media.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Identify the metrics used to determine that the CLIO Awards needed to be reinvented.
    2. Learn the research used by Vontz and his team to understand their audience, before deciding how to reconfigure the awards.
    3. View case study videos of successful ad campaigns that were instrumental in the reinvention of the CLIO Awards.

Table of Contents

Watch the Full Class Without Chapter Breaks
How I Reinvented An Iconic Industry Award Show - Full Class 21:21
How I Reinvented An Iconic Industry Awards Show
CLIO-The Oscars of Advertising 2:02
Why CLIO Needed to Be Reinvented 2:23
CASE STUDY: Promoting Book Burning to Save A Library 4:11
CASE STUDY: The Magic Salad Plate 4:39
CASE STUDY: Jay-Z and Bing Think Outside the Box 5:35
CLIO Now: The Luster is Back 3:20

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