Class Library Media Secrets Revealed: How the Pros Get Coverage for Their Events

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  • Title:Media Secrets Revealed: How the Pros Get Coverage for Their Events
  • Category:Business & Sales
  • Level:All
  • Instructor:Howard Givner
  • Length:12 min
  • Posted:6/18/2013
3.43 out of 5 star rating


Join BizBash’s Executive Editor, Anna Sekula for a candid conversation with media professionals regarding how to pitch and engage media at your events. Learn from Editor, Fred Gonzalez why media request a +1 option at your event and how it will help to positively impact the coverage of your work. What can you proactively do to build your brand in the eyes of media? Senior Contributing Editor of Miami Magazine, Riki Altman provides tips on building your portfolio while public relations guru and Principal of Tara, Ink, Nik D’Annunzio explores how to package your story for media consumption and how impressions will ultimately help to determine client budgets.

Learning Outcomes

    1. Explore various ways in which to involve the media at your next event.
    2. Learn how develop opportunities and information for media consumption.
    3. Understand about media impressions and how they are used estimate a ROI for the client.
    4. Take-away tips on working with the media on how increase your chances for coverage.

Table of Contents

Watch the Full Class Without Chapter Breaks
Media Secrets Revealed: How the Pros Get Coverage for Their Events 11:27
Watch the Class in Chapters
Enhancing Your Events and Brand through Media Coverage 4:32
Creating Critical Moments for Media Consumption 3:00
Quantifying the Dollar Value of Media Impressions 2:50
Tips For Working with the Media 1:34

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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