Class Library Alternative Venues

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  • Title:Alternative Venues
  • Category:Venues & Destinations
  • Level:All
  • Instructor:Adam Sloyer
  • Length:42 min
  • Posted:1/7/2011
  • CMP Domain:H: Site Management
4.37 out of 5 star rating


Alternative or unique venues (e.g. private clubs, lofts, cultural facilities, art galleries, etc.) are increasingly marketing themselves to event planners as options for meetings and special events. When used appropriately, these spaces offer numerous advantages, from increased attendance, to lower costs, to more unique events. But they don’t make it easy for you. Each type of space presents its own potential problems, such as meddling boards, technical limitations, unexpected insurance issues, and quirky rules and regulations, and rarely are these things disclosed up front. Learn how to use different types of alternative venues to your advantage while avoiding these unexpected pitfalls.

Filmed on location at Sentry Centers Midtown East.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 

Learning Outcomes

    1. Have the ability to identify numerous types of alternative venues along with an understanding of the pros and cons of each.
    2. Have the ability to accurately gauge capacity at alternative venues. (It’s not just about the room’s square footage).
    3. Be able to determine how various types of alternative venues can be used to increase attendance, lower costs, and make events more unique.
    4. Understand unique technical considerations and how to be prepared in advance for them

Table of Contents

Working With Alternative Venues
Introduction: Defining & Understanding Alternative Venues 4:44
Pros & Cons of Alternative Venues 10:19
Gauging Capacity 2:41
Types of Alternative Venues
Private Membership Clubs: Pros & Cons 5:27
Museums & Cultural Spaces: Pros & Cons 4:20
Lofts, Photo Studios & Art Galleries: Pros & Cons 3:39
Nightclubs: Pros & Cons 4:29
Stores: Pros & Cons 2:44
Parks, Piers & Outdoor Areas: Pros, and Cons 4:25
Hiring Vendors for Alternative Venues 1:20
PDF of Slides from this Class

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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