Class Library New Insights on Targeting the Luxury Bridal Market

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  • Title:New Insights on Targeting the Luxury Bridal Market
  • Category:Strategy & ROI
  • Level:All
  • Instructor:Rebecca Grinnals
  • Length:15 min
  • Posted:6/6/2013
4.58 out of 5 star rating


Rebecca Grinnals, Owner of Engaging Concepts, Inc. shares new trends in today’s luxury wedding marketplace. The Millenials, those born from 1979 to 2000, now form 83% of the market share. As such, learn how their media consumption habits, high expectations for customization, and familial influences have greatly impacted luxury planning.  Rebecca will also examine how luxury wedding budgets have shifted and who is defined as a key stakeholder in the decision making process.  Discover how these factors influence not only the working relationship with planners and vendors but also the top qualities sought by couples from their luxury wedding experience.

Learning Outcomes

    1. Be able to define today’s luxury bride and groom, their wants, needs and influences.
    2. Learn who the key stakeholders are that will impact the decision making process and how to tailor marketing messages accordingly.
    3. Understand the top qualities luxury couple seek from their wedding experience.

Table of Contents

Watch the Full Class Without Chapter Breaks
New Insights on the Luxury Bridal Market 15:18
Watch the Class in Chapters
Navigating a Competitive Marketplace 3:09
Defining Today’s Luxury Bride & Groom: The Millennials 3:06
Opinions Matter: Who Are the Key Stakeholders? 4:07
What Do Luxury Couples Look For in the Wedding Experience? 5:23

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