Class Library New Opportunities in the Hispanic Event Market

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  • Title:New Opportunities in the Hispanic Event Market
  • Category:Strategy & ROI
  • Level:All
  • Instructor:Rachel Gross
  • Length:11 min
  • Posted:6/4/2013
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52 million – or 1 in 5 – consumers in the United States today are Hispanic.  Representing 20 different Spanish speaking countries, this population is expected to increase to 1 in 4 by 2020. Hispanic consumer confidence is up and creating power and influence in the marketplace. How do you capture and engage this audience through your events? Rachel Gross, SVP of Event Marketing for Univision outlines five strategies to remember when targeting Hispanics and provides valuable examples of her team’s work to engage this growing audience. What roles do family, culture and community play at events? Learn how Hispanics are technologically ‘connected’ and the best practices to incorporate social media into your planning.  In addition, gain insight on Hispanic consumer habits and how they lend positively to building brand awareness.

Learning Outcomes

    1. Understand how to leverage the importance of family, culture and community at events.
    2. Explore Hispanic technology trends and how to best engage participants.
    3. Identify several ways to connect a Hispanic audience when building brand awareness campaigns.

Table of Contents

Watch the Class in Chapters
The Growth in the Hispanic Market 2:58
Event Strategies to Engage the Hispanic Market 7:41

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