Class Library The Psychology of Raising Your Prices

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  • Title:The Psychology of Raising Your Prices
  • Category:Business & Sales
  • Level:Advanced
  • Instructor:Peter Shallard
  • Length:27 min
  • Posted:10/18/2012
4.17 out of 5 star rating


This class was filmed live at engage!12, The Luxury Wedding Business Summit, at the Mandarin Oriental in Las Vegas.

*There are no slides used in this presentation, and no downloads.

In business, as your costs go up and your expertise increases, you're supposed to raise your rates to reflect these changes in cost and demand.  However, most entrepreneurs, particularly in service businesses, are reluctant to raise their prices. Peter Shallard gives us a window into the psychological thinking that prevents people from having the confidence to raise their rates, and provides a strategic paradigm for guiding you on how to do so.

Learning Outcomes

    1. Learn how an entrepreneur's pricing is a direct reflection of their perceived self-worth, and how to change that perspective.
    2. Understand the slippery slope of undercutting your pricing in order to win a piece of business.
    3. Identify the 5 levels of entrepreneurial pricing that reflect the stages of business growth.

Table of Contents

Watch the Full Class Without Chapter Breaks
The Psychology of Raising Your Prices 27:27
Watch the Class in Chapters
Introduction 4:56
Price is the Solution 3:43
The 5 Stages of Pricing Evolution 7:20
Selling Your Ideas 8:39
Accelerate Your Progress 3:37

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