Class Library Producing an Effective Fundraising Event or Gala

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  • Title:Producing an Effective Fundraising Event or Gala
  • Category:Planning & Logistics
  • Level:Intermediate
  • Instructor:Liz Glover Wilson, CMP, CSEP
  • Length:27 min
  • Posted:7/15/2011
  • CMP Domain:G: Meeting or Event Design
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In this class you will learn how to effectively plan a fundraising gala. From pre to post event, explore the fundraising gala and ways in which to maximize your resources, build visibility, strengthen your story, keep organized and lay the foundation for long-term growth.  While some studies have shown that fundraising events are not the biggest money-maker for non-profits – at least initially, many Directors of Development will tell you there is more to an event fundraiser than just making money. Fundraising events are one fundraising tool that, when utilized at its maximum impact, will allow for a wide range of opportunities for outreach, cultivation and communications both internally and externally.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Understand the benefits of hosting a fundraising gala.
    2. Learn how to approach gala planning.
    3. Learn how to work with committees and honorees.
    4. Understand how to create fundraising packages and manage costs.

Table of Contents

Watch the Full Class Without Chapter Breaks
Producing an Effective Fundraising Event or Gala- Full Class Video 26:36
Watch the Class in Chapters
Introduction and the Five Basic Benefits of Hosting a Fundraising Event 3:25
Be Mindful of the Process 2:39
Forming a Committee 2:20
Empowering Your Committee 3:01
Selecting and Working with Honorees 2:29
Looking at Cost Structure and Budget 5:03
Sponsorships 3:26
Quick Tips on Program Development 2:50
Tips on Auctions and Gift Bags 1:36
Post Event Tasks 1:56
PDF of Slides from this Class

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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