Class Library The Value of Presentation

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  • Title:The Value of Presentation
  • Category:Business & Sales
  • Level:Intermediate
  • Instructor:Sean Low
  • Length:24 min
  • Posted:10/18/2012
4.17 out of 5 star rating


This class was filmed live at engage!12, The Luxury Wedding Business Summit, at the Mandarin Oriental in Las Vegas.

Brilliant, creative ideas are the key to many event service providers.  Yet getting clients to fully grasp the depth and power of ideas in the initial presentation stages is not always easy.  Most clients do not have the ability to visualize the ideas in action.  The true value of creative event professionals therefore, is often just as tied to their ability to present their creative ideas in easy ways for their clients to understand them, as it is for the ideas themselves.  In this class, Sean Low, a top consultant to creative businesses, expands upon this philosophy, and gives examples of where the art of presentation is headed.

Learning Outcomes

    1. Identify new developments in how ideas are visualized and presented to decision makers.
    2. Gain insight into how and why to charge for your creative ideas.
    3. Learn strategies for building trust with your clients.

Table of Contents

Watch the Full Class Without Chapter Breaks
The Value of Presentation 24:27
PDF of slides from this class 14 pages

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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