Class Library Flash Class: How Social Media is Impacting Live Events

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  • Title:Flash Class: How Social Media is Impacting Live Events
  • Category:Strategy & ROI
  • Level:All
  • Instructor:Steven Mooney
  • Length:12 min
  • Posted:1/3/2012
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There is no doubt that social media is huge, but do you know how it is impacting live events? What about how you can use it to maximize your event? In this class, filmed live on the floor at BizBash Boston, Steve Mooney of Jack Morton Worldwide provides tips to use social media to engage your event audience and celebrate your content. Mooney also discusses the importance of listening and not simply broadcasting on social media because engaging your audience through the principles of storytelling allows for a more meaningful and complete interaction.

NOTE: There are no free previews or chapter breaks for this class

Learning Outcomes

    1. Understand how conversations and storytelling have changed.
    2. Learn to "celebrate your content"
    3. Understand listening vs. broadcasting
    4. Learn how to play and make the most of social media at your live events by picking the right tool

Table of Contents

Watch the Full Class
How Social Media is Impacting Live Events- Full Class Video 12:18

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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