Class Library Trade Show Booths: Strategies for Success

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  • Title:Trade Show Booths: Strategies for Success
  • Category:Planning & Logistics
  • Level:All
  • Instructor:William Sell
  • Length:60 min
  • Posted:8/13/2015
  • CMP Domain:I: Marketing
4.57 out of 5 star rating


Companies spend thousands to take part in trade shows but don’t necessarily understand how to maximize their experience. Bill Sell, Partner at Advisor Communications provides a comprehensive overview of the key factors that contribute to a successful trade show from selecting the shows to exhibit, designing your booth to drive traffic, pre and post event outreach, staff training and on-site logistics.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Understand the criteria for selecting a trade show and setting objectives for your company (speaking opportunities or hosted events).
    2. Learn how to develop an operational budget.
    3. Be able to establish metrics for post-event reporting.
    4. Optimize booth design to increase engagement, corporate branding visibility and product placement.

Table of Contents

Watch the Full Class Without Chapter Breaks
Trade Show Booths: Strategies for Success 60 mins
Watch the Class In Chapters
When Does a Trade Show Make Sense? 5:18
Trade Shows vs. Other Marketing Channels 4:50
Setting Goals 7:48
Budgeting for Services 3:54
Booth Placement 2:24
Designing Your Booth 8:19
Staffing 8:06
Enhancing Your Presence 5:22
Pre-Show Marketing, Best Practices 1:43
What to Expect On-Site 1:45
Lead Capture 3:03
Post Show 1:56
Hosted Buyer Programs 1:00
Next Steps 7:36
PDF of Slides from This Class

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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