How much do independent planners charge per hour? Per event? • How does that differ based on years of experience, corporate vs. social, home vs. office? • What pricing models do they use: Flat fee? Markup? % of Budget? • What percentage accept commissions from venues or vendors? • What percentage disclose these commissions to their clients? • Why do clients hire them: Logistics? Creative Ideas? Resources? Production? • Are planners making more, less, or the same money as last year?
This white paper will discuss the answers to these questions and more, based on our survey of 516 independent event/meeting/social planners or event company owners. We’ll utilize over 25 graphs and charts in analyzing and explaining our findings on a topic rarely talked about, but critical to all business owners and independent planners.
- List how much planners charge per hour, broken down by years of experience, home or office location, and other variables.
- List how much planners make per event and per year, broken down by years of experience, home or office location, and other variables.
- Identify which pricing models are the most widely used (e.g. flat fee, hourly fee, markup, percentage of budget, commission).
- Identify how often planners take commissions, and the frequency with which they disclose them to their clients.
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