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With the explosion of idea-sharing from Twitter, Pinterest, Facebook, and blogs, clients now routinely come to event companies and designers with pictures from other events that they want you to replicate. How do you charge for your ideas when you’re not creating them anymore? How do you add design creativity to an event when many clients only budget for “event essentials”?

These questions and others were the subject of a recent industry roundtable, and the resulting analysis is presented in this white paper. Special thanks to Pink Powered by Moss for sponsoring the roundtable and this white paper, enabling it to be available for free.

Learning Outcomes

  • Learn how to add value to a client who comes to you with pictures of ideas from other events, and how to charge for that value.
  • Identify ways to have a creative impact on events when a client will only pay for “event essentials”.
  • Understand the lag time between pop culture and live events, and why it’s been steadily shrinking.
  • Learn how to embrace the new ‘sharing culture’ among clients, and use it to your advantage.
See pricing

Course Information

Estimated Time: 18 pages

Level: Advanced

Instructor: Howard Givner

Course Instructor

Howard Givner

With over 20 years of industry experience, Howard Givner is a widely recognized expert and innovator in the field of events, business growth strategy, technology and education.

  • Educator & Thought Leader
    Howard is the Founder and Executive Director of the Event Leadership Institute (which launched in April 2011), provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.
  • Event Agency Owner
    He is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards.
  • Industry Leader & Expert
    Howard is a Past President of the ILEA (International Live Events Association) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; is a member of the BizBash NY Advisory Board; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards. He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.
  • Consultant
    Howard is a consultant to companies in the hospitality, meetings and event industry, specializing in strategic planning, sales growth, management, and mergers & acquisitions, and selectively consults with business owners on a limited number of engagements.
  • App Developer
    Howard is the creator of the SuperPlanner Mobile App, winner of the 2010 BizBash Event Style Award for Most Innovative New Product, and the 2011 Special Events Magazine Gala Award for Best New Product / Service.