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With the explosion of idea-sharing from Twitter, Pinterest, Facebook, and blogs, clients now routinely come to event companies and designers with pictures from other events that they want you to replicate. How do you charge for your ideas when you’re not creating them anymore? How do you add design creativity to an event when many clients only budget for “event essentials”? These questions and others were the subject of a recent industry roundtable, and the resulting analysis is presented in this white paper. Special thanks to Pink Powered by Moss for sponsoring the roundtable and this white paper, enabling it to be available for free.

Learning Outcomes

  • Learn how to add value to a client who comes to you with pictures of ideas from other events, and how to charge for that value.
  • Identify ways to have a creative impact on events when a client will only pay for “event essentials”.
  • Understand the lag time between pop culture and live events, and why it’s been steadily shrinking.
  • Learn how to embrace the new ‘sharing culture’ among clients, and use it to your advantage.

Course Information

Estimated Time: 18 pages

Level: Advanced

Instructor: Howard Givner

Course Instructor

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards. He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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