Sarah Pease (owner of Brilliant Events) and Lauren Sozmen (owner of Loli Events) talk about their professional backgrounds and how they ended up in the event industry. Sarah and Lauren touch on the importance of setting boundaries and communicating properly with clients, characteristics they want in employees, what catches their eye in job applicants, and showcasing your portfolio in a way that gets you the clients that are best for your business.
- Use branding to build your portfolio, find your niche and show your true style. Only show what you are proud of, even if there isn’t a lot of it in the beginning.
- The event industry is a collaborative industry, there is a planner for every client, you should use other planners as a resource.
- To prevent scope creep create boundaries with clients, don’t be afraid to say no if it is not your job.
- New hires need to be friendly, articulate, able to sense of urgency on “game day” and have a make it happen no matter what attitude.
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