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This e-book is full of ideas on how to make your fundraising events more impactful. We have profiled non-profit organizations that we believe have done a good job connecting attendees at their events to their causes. We invite you to use these case studies to stimulate your thinking so that you can take a fresh look at your fundraising events. You can forge deeper emotional connections with your attendees, turning them into long-term, passionate supporters.

Non-profits profiled include: Charity: water, Yorkville Common Pantry, UNICEF, True Patriot Love, Global Citizen, Prep for Prep, Be Bold Be Bald!, CANFAR, Hudson Link, National Wildlife Federation & Global Green USA.

Special thanks to EventSpot from Constant Contact for sponsoring this e-book and helping to foster creative dialogue within our industry.

Learning Outcomes

  • Identify cost-effective methods to tell your organization’s story in meaningful ways.
  • Demonstrate how to use those how have benefited from your services as Cause Ambassadors at your event.
  • Show how to convey large statistics in emotional ways.
  • Learn how to stimulate conversation at your event around topics important to your mission, in a way that appears organic and not heavy-handed.
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Course Information

Estimated Time: 16 pages

Level: All

Instructor: Howard Givner

Course Instructor

Howard Givner

With over 20 years of industry experience, Howard Givner is a widely recognized expert and innovator in the field of events, business growth strategy, technology and education.

  • Educator & Thought Leader
    Howard is the Founder and Executive Director of the Event Leadership Institute (which launched in April 2011), provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.
  • Event Agency Owner
    He is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards.
  • Industry Leader & Expert
    Howard is a Past President of the ILEA (International Live Events Association) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; is a member of the BizBash NY Advisory Board; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards. He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.
  • Consultant
    Howard is a consultant to companies in the hospitality, meetings and event industry, specializing in strategic planning, sales growth, management, and mergers & acquisitions, and selectively consults with business owners on a limited number of engagements.
  • App Developer
    Howard is the creator of the SuperPlanner Mobile App, winner of the 2010 BizBash Event Style Award for Most Innovative New Product, and the 2011 Special Events Magazine Gala Award for Best New Product / Service.