Strategic direction, marketing platform, and operational concerns dominate the issues confronting owners of creative businesses in the event industry. How do you differentiate your business in the face of ever-increasing and, at times, overwhelming competition? How can you take your business to the next level? What is missing? This class will discuss the 4P’s – Passion, Philosophy, Platform and Process as they relate to creative businesses in the event industry. I will introduce journaling as a method of getting at the core of what your creative business. I will then discuss how to use the identified core to create a “Lookbook” that you can use with your potential clients. I will talk about the importance of process – having image match energy at all times. Finally, I will discuss growth and expansion and the importance of knowing the difference. The result: having your creative business in the event industry stand out simply by being the best, truest version of itself.
Filmed on location at Sentry Centers Midtown East.
- Be able to define & understand the importance of the 4 P’s.
- Understand the value of Journaling.
- Appreciate the value of a Lookbook.
- Understand how to integrate Process so that image matches energy.
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