Ambassador Marshall will discuss how the State Department uses what Secretary of State Hillary Clinton calls “smart power” to enhance diplomatic efforts. Working with a Secretary of State who believes in the power of events on a global stage, Marshall has used them as a key tool in creating connections and bonds between people and cultures. She has also introduced innovative new programs, including the first international conference for global chiefs of protocol, and the lessons from her work at the White House and the State Department can translate to boardrooms and marketing plans.
- Understand how the White House and the State Department utilize special events as strategic vehicles.
- Hear about new initiatives Capricia is working on to bring together protocol professionals.
- Learn what’s involved in producing events for the President of the United States.
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