Jeremy Katzman shares best practices and key findings from Miami Children’s Hospital Foundation’s philanthropic initiative Bald, Brave, Beautiful®, aimed at building awareness for children’s health care and the hospital’s highest 5-year cancer survival rate in the nation. Using the Foundation’s Diamond Ball as a case study, Jeremy explores the basics of fundraising events, how to effectively convert attendees into passionate supporters for a cause via celebrity power, telling a compelling story, and using natural talent who can provide a first-hand testimonial.
- Understand the fundamentals of fundraising events including setting goals and objectives, the role of Committee members and engaging the community.
- Learn the techniques behind developing a compelling appeal.
- Discover the impact of personal storytelling.
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