Your company may provide better services, but if your competitors have better press, they’ll take your potential customers and they’ll charge higher prices. In this course, we’ll provide an insight into what editors and publishers look for in story ideas, share best practices for pitching the media, and show how to use press coverage to drive business once you get it. Armed with these best practices, you’ll be empowered to get, and use, publicity for your company.
- Identify best practices for pitching editors, and what not to do when pitching.
- Draft a story idea in a way that gets maximum attention.
- Find out what specific types of stories and topics journalists are looking for.
- Implement strategies for leveraging press for your business once you get it.