In 2008, John Schwartz moved his family to Abu Dhabi to start a Middle East division of the event production company he had co-founded in New York. Soon he was producing large events for the government of the United Arab Emirates. Schwartz shares stories of navigating the cultural and business differences between the American and Middle Eastern event industries.
Filmed live at the Event Innovation Forum at the Jacob Javits Convention Center in NYC.
- Understand what’s involved in relocating an event business to a totally new environment.
- Learn about cultural idiosyncrasies involved in producing events in the Middle East.
- See examples of successfully produced mega events in the Middle East.
ELI member? Log in now to view this course.
Not a member? Sign up today to view this course.See pricing