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Overview

Many event planners spend their time implementing other people’s visions. But planners who conceive new programs can prove both their own value to an organization and the value of smart, well-executed events.

  • Robin Adelson shares how she conceived the Children’s Choice Book Awards Gala as a signature event to cap off Children’s Book Week, pitched it to her board of directors, and worked with her board, staff, and partners to execute the event.
  • Noelle Provencial explains how she dreamed up the weekend-long ticketed event Camp Groupon, pitched it to Groupon CEO Andrew Mason, and then worked with departments across the company to sell sponsorships, promote the event, and execute it successfully.
  • Howard Singer describes creating Highline Capital’s first Investor Day as a vehicle to forge deeper relationships with investors and showcase the firm. He explains how he made his case to the firm’s CEO and managed a team of speaker coaches, meeting planners, and other partners to produce an event that delivered strong ROI.

Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

Learning Outcomes

  • Identify tactics for presenting new event ideas to management.
  • Learn the importance of securing stakeholder support both before, and after, the event is approved.
  • Understand how, even if a new event is not continued, it can still increase your internal credibility and standing within the organization.
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Course Information

Estimated Time: 25 mins

CMP Credit Hours:

Instructor: Howard Givner

Course Instructor

Howard Givner

With over 20 years of industry experience, Howard Givner is a widely recognized expert and innovator in the field of events, business growth strategy, technology and education.

  • Educator & Thought Leader
    Howard is the Founder and Executive Director of the Event Leadership Institute (which launched in April 2011), provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.
  • Event Agency Owner
    He is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards.
  • Industry Leader & Expert
    Howard is a Past President of the ILEA (International Live Events Association) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; is a member of the BizBash NY Advisory Board; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards. He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.
  • Consultant
    Howard is a consultant to companies in the hospitality, meetings and event industry, specializing in strategic planning, sales growth, management, and mergers & acquisitions, and selectively consults with business owners on a limited number of engagements.
  • App Developer
    Howard is the creator of the SuperPlanner Mobile App, winner of the 2010 BizBash Event Style Award for Most Innovative New Product, and the 2011 Special Events Magazine Gala Award for Best New Product / Service.