As the man behind the ad industry’s biggest award ceremony, Karl Vontz remade the 53-year-old CLIO’s, changing them from a five-day festival and conference to a one-night award show. Karl will explain how his team listened to feedback from their constituents and radically rethought their event as an all-year brand—not just a one-time physical event—while finding new ways to build excitement via social media.
Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.
- Identify the metrics used to determine that the CLIO Awards needed to be reinvented.
- Learn the research used by Vontz and his team to understand their audience, before deciding how to reconfigure the awards.
- View case study videos of successful ad campaigns that were instrumental in the reinvention of the CLIO Awards.
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