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As the man behind the ad industry’s biggest award ceremony, Karl Vontz remade the 53-year-old CLIO’s, changing them from a five-day festival and conference to a one-night award show. Karl will explain how his team listened to feedback from their constituents and radically rethought their event as an all-year brand—not just a one-time physical event—while finding new ways to build excitement via social media.

Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

Learning Outcomes

  • Identify the metrics used to determine that the CLIO Awards needed to be reinvented.
  • Learn the research used by Vontz and his team to understand their audience, before deciding how to reconfigure the awards.
  • View case study videos of successful ad campaigns that were instrumental in the reinvention of the CLIO Awards.
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Course Information

Estimated Time: 21 mins

CMP Credit Hours:

Instructor: Karl Vontz

Course Instructor

Karl Vontz

Karl Vontz is an experiential marketer living in Los Angeles. He has worked on some of the most iconic media brands in advertising, technology, music and entertainment including The Hollywood Reporter, Billboard, Adweek, and the Clio Awards.

In 2012, he was named the Most Innovative Event Pro by BizBash Media.