Do you know how social media is impacting live events? What about how you can use it to maximize your event? In this class, filmed live on the floor at BizBash Boston, Steve Mooney of Jack Morton Worldwide provides tips to use social media to engage your event audience and celebrate your content. Steve also discusses the importance of listening and not simply broadcasting on social media because engaging your audience through the principles of storytelling allows for a more meaningful and complete interaction.
- Understand how conversations and storytelling have changed.
- Learn to “celebrate your content”
- Understand listening vs. broadcasting
- Learn how to play and make the most of social media at your live events by picking the right tool
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