Think of an invitation as an ambassador, sent ahead to announce the occasion or represent the company. It is the prelude to the upcoming experiences at the event. If done well the invitation creates excitement, anticipation and sells seats/journal space. It is also an opportunity for things to go wrong. This class aims not only to explain print production techniques, terminology and timelines but also demystify the invitation design and ordering process.
After taking this class, you will be comfortable with client consultations; communicating the event brand as well as matching the invitation theme to the event designer’s vision will also be discussed.
- Understand print techniques and the costs associated with each technique.
- Have the ability to differentiate types of stamping, including embossing, debossing, letterpress and engraving.
- Have the ability to recognize different types of papers available for different print techniques.
- Understand the nuances of working with the post office.
ELI member? Log in now to view this course.
Not a member? Sign up today to view this course.See pricing