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Former White House Director of Events Laura Schwartz gives us a behind the scenes look at what’s involved in planning events in the White House. Schwartz, a professional speaker and author of Eat, Drink & Succeed!, explains that every event is a business opportunity, and shares the story of how Dreamworks was created at a White House State Dinner, not in a Los Angeles business meeting. Learn how Ms. Schwartz landed the job as the Director of Events and the tips she picked up along the way, including setting the schedule to Clinton Standard Time.

Learning Outcomes

  • Learn how Laura went from White House student volunteer to Director of Events
  • Understand the importance of building your network at any event
  • Hear how Laura managed the strict federal budget of White House Events
  • Learn what is involved in planning a White House State Dinner
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Course Information

Estimated Time: 15 mins

Level: Advanced

CMP Credit Hours:

Course Instructors

Maverick Series

The Event Leadership Institute is proud to produce our exclusive Maverick Series: interviews with people who plan the biggest and most high-profile events, run the most well respected and award-winning companies, manage the biggest venues, and demonstrate thought leadership, innovation and creative thinking. Join us as these industry Mavericks share their stories, insights and guidance.

Laura Schwartz

Laura Schwartz is a professional speaker and author of "Eat, Drink & Succeed!" Laura was named one of the Best Keynote Speakers by Meetings and Conventions Magazine and one of seven American speakers who exceed and surpass expectations by Successful Meetings Magazine.

Laura also emcees conferences and events, conducts interviews on stage with CEOs and organization leaders, and moderates expert panel discussions. Drawing on her experience as the White House Director of Events under the Clinton Administration and on the guiding principles of her best-selling book, Eat, Drink & Succeed, Laura tailors each presentation to the audience.