OverviewFormer White House Director of Events Laura Schwartz gives us a behind the scenes look at what’s involved in planning events in the White House. Schwartz, a professional speaker and author of Eat, Drink & Succeed!, explains that every event is a business opportunity, and shares the story of how Dreamworks was created at a White House State Dinner, not in a Los Angeles business meeting. Learn how Ms. Schwartz landed the job as the Director of Events and the tips she picked up along the way, including setting the schedule to Clinton Standard Time.
- Learn how Laura went from White House student volunteer to Director of Events
- Understand the importance of building your network at any event
- Hear how Laura managed the strict federal budget of White House Events
- Learn what is involved in planning a White House State Dinner
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