OverviewFind out what it’s like to plan one of the most watched events on the planet. Lori Raimondo talks about how planning for New Year’s Eve is a year-long process, involves dozens of city agencies and production partners, and can’t be off by even one second. Hear about the numerous lead-up PR events they produce to build buzz for the main event, as well as other events they produce during the year. Filmed on location at Gotham Hall, NYC.
- Get an inside view on the planning process.
- Find out how she got into the events industry and what her career trajectory has been like, including her years producing events at MTV.
- Hear what kind of a boss she is and how she manages her team.
- Learn how the Times Square Alliance uses New Year’s Eve as a marketing vehicle.
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