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Overview

Mark Shearon, Founder and Managing Partner of Proscenium, has produced mega events on both sides of the pond. Listen as he gives a first hand account of the production of one of the largest corporate events of the year, the Walmart Annual Shareholders meeting, which brings in over 17,500 attendees. Mr. Shearon shares his experiences producing a mega event in Northwest Arkansas, and the full redundancy required to ensure success.

Learning Outcomes

  • Learn what goes into drafting a proposal to land a mega event like the launch of Boeing’s Dreamliner
  • Hear how Mark deals with setbacks and unexpected issues at mega events
  • Hear how Mark produced an event for 17,500 people with only 6 weeks lead time
  • Understand the risk involved with drafting a proposal, and how it can help take your business to the next level

Course Information

Estimated Time: 15 mins

Level: Advanced

CMP Credit Hours:

Course Instructors

Maverick Series

The Event Leadership Institute is proud to produce our exclusive Maverick Series: interviews with people who plan the biggest and most high-profile events, run the most well respected and award-winning companies, manage the biggest venues, and demonstrate thought leadership, innovation and creative thinking. Join us as these industry Mavericks share their stories, insights and guidance.

Mark Shearon

Mark Shearon has spent the last 25+ years thinking about clients, opportunities and solutions. (He thinks with an English accent, too). Over that time he has worked with the world’s best-performing brands on their most important communication and marketing programs. These have included Qualcomm, Snapdragon by Qualcomm, Boeing, Discovery, T-Mobile, Ford Motor Company, American Express, Bank of America, ExxonMobil, Samsung and Walmart.

If Mark were in Hollywood he’d be known as a “triple threat”. If he were a knife, only the Swiss Army type would do. He has strategized with CEOs, created campaigns with Brand Managers and collaborated with clients on the production of key product launches. Mark has fielded 26,000 business partners in a single game, played the leading role in sports marketing activations for 150,000+ consumers and cut to the chase for live meetings of 17,500 employees. His specialty is the any-scale, success-critical, high-performance, face-to-face, digitally savvy event that drives Business to perform.

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Course Information

Estimated Time: 15 mins

Level: Advanced

CMP Credit Hours:

Course Instructors

Maverick Series

The Event Leadership Institute is proud to produce our exclusive Maverick Series: interviews with people who plan the biggest and most high-profile events, run the most well respected and award-winning companies, manage the biggest venues, and demonstrate thought leadership, innovation and creative thinking. Join us as these industry Mavericks share their stories, insights and guidance.

Mark Shearon

Mark Shearon has spent the last 25+ years thinking about clients, opportunities and solutions. (He thinks with an English accent, too). Over that time he has worked with the world’s best-performing brands on their most important communication and marketing programs. These have included Qualcomm, Snapdragon by Qualcomm, Boeing, Discovery, T-Mobile, Ford Motor Company, American Express, Bank of America, ExxonMobil, Samsung and Walmart.

If Mark were in Hollywood he’d be known as a “triple threat”. If he were a knife, only the Swiss Army type would do. He has strategized with CEOs, created campaigns with Brand Managers and collaborated with clients on the production of key product launches. Mark has fielded 26,000 business partners in a single game, played the leading role in sports marketing activations for 150,000+ consumers and cut to the chase for live meetings of 17,500 employees. His specialty is the any-scale, success-critical, high-performance, face-to-face, digitally savvy event that drives Business to perform.