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Inside the Event Innovation Forum with Michael Blatter from Mirrorball at BizBash Live: The Expo New York 2016! Michael discusses a framework for designing experiences that invoke emotion and create lasting memories. Video from

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Course Information

Estimated Time: 19 mins

Level: All

CMP Credit Hours:

Instructor: Michael Blatter

Course Instructor

Michael Blatter

Michael Blatter is an experiential marketing innovator and pioneer. As CEO of Mirrorball, Blatter has built a team of creators united by a clear mission: to design experiences that stimulate people’s emotions and create deep, meaningful memories. Under his leadership, Mirrorball has retained prestigious clients such as Perrier, The NBA, L’Oréal, Mountain Dew, TD Bank, Harley-Davidson, Bayer and Jack Daniel’s.