OverviewHow can you turn your client’s vision into event reality when those clients can’t quite articulate what their visions are? Sasha Souza has created a unique list of non-event specific questions to ask your clients that will help you identify the look and feel they seek. You’ll hear the 10 unique questions she asks them, and what each question tells her about their desired style. Next you’ll see how she creates Inspiration Boards for each client, and ultimately how these are manifested in specific event elements. Sasha will share several case studies from actual events to demonstrate this process.
- Identify questions to ask your clients to help determine their event vision.
- Learn what each question tells you about their style desires.
- Learn how to translate those desires into an Inspiration Board.
- Learn how to use the Inspiration Board as a guideline for creating event details that bring the client’s vision to life.
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