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Rebecca Grinnals, Owner of Engaging Concepts, Inc. shares new trends in today’s luxury wedding marketplace. The Millenials, those born from 1979 to 2000, now form 83% of the market share. As such, learn how their media consumption habits, high expectations for customization, and familial influences have greatly impacted luxury planning. Rebecca will also examine how luxury wedding budgets have shifted and who is defined as a key stakeholder in the decision making process. Discover how these factors influence not only the working relationship with planners and vendors but also the top qualities sought by couples from their luxury wedding experience.

Learning Outcomes

  • Be able to define today’s luxury bride and groom, their wants, needs and influences.
  • Learn who the key stakeholders are that will impact the decision making process and how to tailor marketing messages accordingly.
  • Understand the top qualities luxury couple seek from their wedding experience.
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Course Information

Estimated Time: 15 mins

Level: All

Categories: ,

CMP Credit Hours:

Instructor: Rebecca Grinnals

Course Instructor

Rebecca Grinnals

Rebecca Grinnals is the founder and president of wedding and honeymoon industry consulting firm Engaging Concepts based in Celebration, Florida. She has been a featured guest on The Early Show, CNN, Entertainment Tonight, and more. She serves as the chairperson of the Leadership Advisory Board of WIPA. In 2008, she and Kathryn Arce created an innovative series of luxury wedding business summits called Engage, which twice a year bring together 250 wedding industry influencers, thought leaders, and tastemakers from around the globe. She also co-founded Disney’s Fairy Tale Weddings & Honeymoons for the Walt Disney Company, where she directed the complete branding, development, and implementation of the program.