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Overview

In this Event Leader Q&A Webinar, Scott Norville of Fox shares his insights into building a strong digital audience. Scott speaks about key success factors for businesses, the importance of building a strategy for developing a digital audience, and which platforms are best for digital content. Scott then offers his advice about how event planners can use digital audience development and digital marketing for success at their next event.

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Course Information

Estimated Time: 64 mins

Level: All

CMP Credit Hours:

Instructor: Scott Norville

Course Instructor

Scott Norville

Scott Norville is currently Vice President of Digital Audience Development at Fox. He is responsible for leading Twentieth Century Fox and Fox Network Group’s cross-division initiatives regarding short-form video creation and distribution, and audience development on YouTube and other social media platforms. Before Fox, Scott worked at Google in YouTube’s Content Partnerships Group where he was responsible for managing some of YouTube’s highest value relationships with Digital Content companies.

Before Google Scott worked at the Walt Disney Company in strategy/business development roles in both their Consumer Products and ABC News divisions.

Scott began his career at the Central Intelligence Agency focused on counter-terrorism and covert influence. He earned his undergraduate degree in Political Science from Muhlenberg College in Allentown, Pennsylvania and his MBA from the University of Virginia’s Darden Business School.