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Recognized as the southeast’s leading event designer, Tara Guérard has earned a national reputation for her exceptional ability to create spectacular settings for clients both locally and across the United States. Since opening the doors of Soirée by Tara Guérard in Charleston, South Carolina over a decade ago, Tara has been noted as a leading arbiter of entertaining and southern style. Soirée’s work has been featured by a wide range of media including Elegant Bride, Food & Wine, Southern Accents, Martha Stewart Weddings and Town & Country Weddings, and the Style Network.

In this interview, you’ll get an inside look at how Tara has built, and continues to expand her diverse business, which now includes a line of invitations, interior design, and furniture production.

Filmed live for the Maverick Series Live: Interviews with Icons & Innovators of the Luxury Weddings Industry at the Lighthouse International Conference Center in NYC.

Learning Outcomes

  • Hear how Tara has successfully grown her business, despite deliberately taking on fewer clients each year.
  • Learn how she charges for her services.
  • Understand what’s involved in charging for both design and planning services on the same job.
  • Learn how Tara handles new client inquiries to increase her chances of booking.
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Course Information

Estimated Time: 20 mins

Level: All

CMP Credit Hours:

Course Instructors

Maverick Series

The Event Leadership Institute is proud to produce our exclusive Maverick Series: interviews with people who plan the biggest and most high-profile events, run the most well respected and award-winning companies, manage the biggest venues, and demonstrate thought leadership, innovation and creative thinking. Join us as these industry Mavericks share their stories, insights and guidance.

Tara Guérard

Recognized as one of the nation’s leading tastemakers, Tara Guérard has earned a widespread reputation for her exceptional ability to create spectacular settings celebrating life’s most anticipated occasions.

For over 15 years, clients across the United States – from “bright young things” to celebrity hostesses and CEOs – have turned to Tara for her southern-contemporary affairs and impeccably executed events. With a core business in event design, Tara has expanded her brand to include furniture design for Frank and Lane, as well as custom invitation suites and printed pieces through Lettered Olive.

A noted style expert, Tara has been featured in Food & Wine, InStyle, Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings and on The Martha Stewart Show, The Nate Berkus Show and the Style Network, among other media outlets. Additionally, Tara is a regular on the blog and speaking circuits, dispensing tips and advice on an array of design related topics.