At some point, almost every event business considers offering a scaled down, lower priced version of their core offerings. The pressure for revenue, and to stay competitive, drives you to explore venturing beyond your sweet spot, whether it’s ‘day-of’ coordination services, or going after smaller clients or events. In this course Sean Low will discuss the key factors to consider, and how such offerings could impact your core business.
- The key factors in determining when and if it is smart to start a ‘lite’ version of your business.
- How to use ‘lite’ business service options to exemplify a full range of talent and highlight the strengths of your core business.
- What you can charge in relation to the marketplace and find out how long before your ‘lite’ version can stand on its own?
ELI member? Log in now to view this course.
Not a member? Sign up today to view this course.See pricing