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Sculptures of $1 million worth of office supplies. Chandeliers of paint chips. Walls covered in Post-It notes. David Stark has dreamed up some of the most imaginative and on-message designs seen at events in recent years. He goes behind the scenes of his creative process to talk about where he gets inspired, how he takes an art-school approach to developing ideas with his creative team and how they pull off their imaginative designs.

Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

Learning Outcomes

  • Get an inside view on the creative process that produces world-renowned event design.
  • Learn how Stark’s team thinks about a client’s brand identity.
  • Identify the steps involved in bringing ideas from concept to installation.
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Course Information

Estimated Time: 17 mins

CMP Credit Hours:

Course Domains:

Instructor: David Stark

Course Instructor

David Stark

David Stark’s full-service event design and planning firm is celebrated for the innovative, imaginative events it creates for a wide range of high-wattage celebrity clients (Beyoncé Knowles, Martha Stewart) and major corporations (Target, TBS, Condé Nast), as well as high-visibility fund-raising galas for elite nonprofit organizations including the Museum of Modern Art and the Robin Hood Foundation. Stark’s latest book, David Stark Design, is a monograph published by Monacelli Press that documents David Stark Design and Production’s design philosophies, conceptual process, and breadth of work since 2005. He appears regularly on TV and in magazines as an expert on home entertaining and decorating. David was named one of BizBash’s Event Innovators in 2011.