Overview

Other industries utilize sophisticated psychological analysis to make their marketing efforts more impactful. Yet the events industry continues to lag in bringing that discipline and strategic viewpoint to events as marketing vehicles. Using a company’s corporate colors. Hosting an event outdoors. Honoring a recipient using live testimonials. Adding surprises to an experience. Each of these has certain considerations to take into account – budget, logistics etc. But how often are the psychological effects of our event design choices taken into consideration? This presentation will explore the human mind, the various needs we as human beings have, and how through event design we can achieve the greatest impact on guests. NOTE: This class is part of a larger, live presentation that Kevin has developed. If you are interested in having him speak to your audience please contact him directly.

Learning Outcomes

  • Better understand how people process and value forms of communication.
  • Methods to impact how a guest thinks and feels during an event.
  • Discover what motivates people to act/transform.

Course Information

Estimated Time: 62 mins

CMP Credit Hours:

Course Domains:

Instructor: Kevin White, CSEP

Course Instructor

Kevin White, CSEP

Kevin White has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to a decades-long career in experiential design. In 2011 he founded XPL, a boundary-pushing agency that delivers bold, powerful live events that transform audiences around the world.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He was selected by his peers to serve as international president of the International Live Events Association (ILEA). He currently teaches event students through the Event Leadership Institute and has been a professor at New York University. He has a penchant for travel, is incredibly loud and loves to witness great stories.

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Course Information

Estimated Time: 62 mins

CMP Credit Hours:

Course Domains:

Instructor: Kevin White, CSEP

Course Instructor

Kevin White, CSEP

Kevin White has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to a decades-long career in experiential design. In 2011 he founded XPL, a boundary-pushing agency that delivers bold, powerful live events that transform audiences around the world.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He was selected by his peers to serve as international president of the International Live Events Association (ILEA). He currently teaches event students through the Event Leadership Institute and has been a professor at New York University. He has a penchant for travel, is incredibly loud and loves to witness great stories.