Brilliant, creative ideas are the key to many event service providers. Yet getting clients to fully grasp the depth and power of ideas in the initial presentation stages is not always easy. Most clients do not have the ability to visualize the ideas in action. The true value of creative event professionals therefore, is often just as tied to their ability to present their creative ideas in easy ways for their clients to understand them, as it is for the ideas themselves. In this class, Sean Low, a top consultant to creative businesses, expands upon this philosophy, and gives examples of where the art of presentation is headed.
This class was filmed live at engage!12, The Luxury Wedding Business Summit, at the Mandarin Oriental in Las Vegas.
- Identify new developments in how ideas are visualized and presented to decision makers.
- Gain insight into how and why to charge for your creative ideas.
- Learn strategies for building trust with your clients.
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