JPEG, EPS, TIFF, BMP, GIF, Vector, low res, hi res… Sometimes conversations about graphics and video can be downright confusing. So many acronyms, so many file types, so many file sizes…
A logo or speaker head shot can look fine on your website, but not so great when projected on screen at the event, and even worse on a printed invitation or program.How big is too big? How small is too small? By learning a few basics and a little history on how we got to where we are today, you’ll be able to navigate the most complicated of content waters for your meeting or event!
- Identify key differences in how various file types treat color, and how that impacts their usage for print and websites.
- Describe what “resolution” is, how it affects file size, and what the standard resolutions are for graphics and video for most meeting and event content.
- Distinguish between Bitmap and Vector file types, and identify when each one is preferable.
- Identify the difference between Pantone and Process printing styles and why they are important.
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