The key to growing your event business is to add more clients, right? Not according to top wedding planner Tara Guérard. Originally doing 30-40 events a year led to burnout and forced her to re-think her approach. In this insightful class, Tara shares her perspective on striving to steadily reduce her client roster (currently down to 8 events a year, and counting), while raising her fees in the process, and focus on what she does best, and what she feels most passionate about.
This class was filmed live at engage!12, The Luxury Wedding Business Summit at the Mandarin Oriental in Las Vegas.
- Learn the importance of establishing a minimum price point and being willing to turn people away who don’t meet that minimum.
- Get the inside story on what’s involved in publishing a book, what the money is like, and how it drives business.
- Hear how Tara has successfully extended her brand into several ancillary areas and related businesses.
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