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Overview

The key to growing your event business is to add more clients, right? Not according to top wedding planner Tara Guérard. Originally doing 30-40 events a year led to burnout and forced her to re-think her approach. In this insightful class, Tara shares her perspective on striving to steadily reduce her client roster (currently down to 8 events a year, and counting), while raising her fees in the process, and focus on what she does best, and what she feels most passionate about.

This class was filmed live at engage!12, The Luxury Wedding Business Summit at the Mandarin Oriental in Las Vegas.

Learning Outcomes

  • Learn the importance of establishing a minimum price point and being willing to turn people away who don’t meet that minimum.
  • Get the inside story on what’s involved in publishing a book, what the money is like, and how it drives business.
  • Hear how Tara has successfully extended her brand into several ancillary areas and related businesses.
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Course Information

Estimated Time: 21 mins

Level: Beginner

Categories: ,

CMP Credit Hours:

Instructor: Tara Guérard

Course Instructor

Tara Guérard

Recognized as one of the nation’s leading tastemakers, Tara Guérard has earned a widespread reputation for her exceptional ability to create spectacular settings celebrating life’s most anticipated occasions.

For over 15 years, clients across the United States – from “bright young things” to celebrity hostesses and CEOs – have turned to Tara for her southern-contemporary affairs and impeccably executed events. With a core business in event design, Tara has expanded her brand to include furniture design for Frank and Lane, as well as custom invitation suites and printed pieces through Lettered Olive.

A noted style expert, Tara has been featured in Food & Wine, InStyle, Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings and on The Martha Stewart Show, The Nate Berkus Show and the Style Network, among other media outlets. Additionally, Tara is a regular on the blog and speaking circuits, dispensing tips and advice on an array of design related topics.