Just because your attendees are visiting doesn’t mean they shouldn’t feel at home! In this course, filmed live on the trade show floor at BizBash Boston, Faith Moore discusses the intricacies of dealing with international audiences. These include entertainment preferences, mealtime preferences, and the critical thing you must know when dealing with a Saudi or Muslim audience. Faith also discusses the integration of smoking breaks, developing culturally inclusive and immersive program plans, and preparing for every eventuality.
- Understand how to learn about the specific needs of your cultural audience
- Understand key differentiating factors of different cultural groups
- Walk through real programs and recognize what makes them successful and engaging to your audience
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