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Inside the Event Innovation Forum with Zach Overton from Samsung 837 at BizBash Live: The Expo New York 2016! Zach discusses strengthening the customer relationship through events using interactive event experiences. Video from

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Course Information

Estimated Time: 17 mins

Level: All

CMP Credit Hours:

Instructor: Zach Overton

Course Instructor

Zach Overton

Zach Overton recently joined Google to lead retail partner marketing for North America. Previously, he was Vice President of Brand and Customer Experience & General Manager of Samsung 837, responsible for developing creative marketing initiatives, innovative partnerships, and driving the strategy behind Samsung’s dynamic and often never-been-done-before, culturally relevant activations across the country. He was recently named a leading voice in the Global Public Relations Industry in the Holmes Report Innovator 25 List and was a recipient of the 2018 Marketers That Matter Award.

As General Manager, he successfully launched Samsung 837, the world’s first consumer technology playground and cultural hub, and expanded it through robust programming and by carefully curating the space to ensure that it embodies a connected way of life, underscoring the positive impact that Samsung’s ecosystem of products can have on everyday life.