Mobile Event Apps: Pros, Cons and Best Practices

Mobile Event Apps: Pros, Cons and Best Practices

Overview Native or web-based? Outsource it, or build it in house? Which features do I need? What if my attendees aren’t ready? Planners have a lot of questions when it comes to mobile event apps, and understandably so. With over a thousand different vendors...
Lighting 101

Lighting 101

Overview Lighting is often described as one of the most critical elements to a successful event, yet one that is usually misunderstood and often poorly implemented. Whether it’s specialty lighting designed to create a certain mood and transform a room, or task...
Designing an Efficient Check-In Process

Designing an Efficient Check-In Process

Overview You can create the most amazing event experience, but if your check-in process is lengthy and disorganized your guests will be in such a bad mood when they enter the room they won’t even notice. The check-in process is one of those tricky things that,...
Delivering Value for Event Sponsors | VIDEO

Delivering Value for Event Sponsors | VIDEO

Overview The primary reason a sponsor decided to sign on with your event, as well as the main reason they decide to renew, is if they perceive they’re getting good value from their sponsorship. Good value, however, is in the eye of the beholder, and what event...
Creating a Run of Show

Creating a Run of Show

Overview Any event with some type of activity on a stage needs a Run of Show document to tell all the behind-the-scenes players what to do. Whether it’s stage managers, lighting technicians, audio technicians, technical directors, or your voice of god...
10 Ways Your Website is Killing Your Business

10 Ways Your Website is Killing Your Business

Overview All marketing efforts you make lead to your website. Whether it’s via print advertising, blogging, social media outreach, networking or other methods, if someone is interested they will go to your website to learn more about you. The goal of your...