EVENT LEADERS BLOG
Latest Blog Posts
A Run of Show is invaluable for your audio visual and technical crew as well as to provide clear expectations for your presenters and clients—keeping everyone on the same page.
The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.
Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.
Finding unique ways to get our attendees involved is the key to creating exceptional events and keep your clients coming back meeting after meeting.
Getting media exposure for your budding event planning business is one way to grab the attention of would-be customers. But there is a right way and a wrong way to approach publications.
Virtual events are events that are held entirely online. Usually these events are formatted as digital versions of their real-world counterparts.
The Event Leadership Institute's Winter 2020 calendar is here! Make professional development your New Year's resolution.
A college degree doesn’t keep up with the real world. On the job training can’t teach you everything you need to know. That’s why you need continuing education.
Deciding what to charge for your event planning services is one of the most important decisions you’ll have to make.
In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue and others involved with the planning and delivery of the event.
As an event professional, why not borrow some ideas from your day job to create holiday traditions at home?
A personal brand allows you to influence how others—bosses, clients, coworkers—perceive you. There are many real-life instances in which having a strong personal brand is particularly valuable.
Think about financial statements as gauges on your car’s dashboard. The speedometer is like your Income Statement (also called a Profit & Loss Statement). The gas gauge is like your Balance Sheet.
It’s the event organizer’s job to bring people to the event, but it’s the exhibitor’s job to get the right people into the booth.
Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. There’s something out there for every event or meeting planner.
Here is some insight into the three core social media networks, so the next time you’re planning an event, you’ll be prepared to leverage social media to its fullest extent.
Research tells us why individual donors give. Aligning major event objectives with the reasons they give is one way to help make a fundraising event more profitable. Here’s how to develop messaging, programming and solicitation that leverage the whys.
Doing business in an unfamiliar destination comes with specific challenges. A Destination Management Company (DMC) brings local expertise, local knowledge and a set of local resources that can make or break your destination-specific event.
This is one of the easiest problems to prevent, and one that most planners can avoid through simple advance communication. It involves making sure your content and screen use the same aspect ratio.
Sponsors are a critical revenue stream for fundraising events. However, not every organization knows how to approach sponsors and or whom to task with the job. Members of your community who already know and support your mission are the best advocates for bringing in sponsorship revenue. Here’s how to help them help you.
Accrual or cash accounting, both methods have to do with how and when you recognize revenue and expenses for your company. But there are pros and cons to each, and once you choose one method, it can get complicated to switch.