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Event Leaders Blog  | Business Category

10 Warning Signs You Need to Pay Attention to Your Event Business’ Accounting

I’ve heard so many event business owners talk about how they can’t stand accounting or say that they “have an accountant for that”. If you’re one of those people, then this article is for you! It’s easy to pass off the elements of your business that you don’t understand (or don’t want to understand), but the challenge is, how do you know that it is being done correctly? The simple answer is, you don’t.

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The Scary Numbers Behind the Marriott-Starwood Merger

When Marriott announced in November, 2015, that it was merging with Starwood to create the world’s largest hotel company, it met with mixed reaction from meeting planners. Some worried about diminished competition for their business, while others brushed it aside as having little impact on them.

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Landing The Million Dollar Event

At some point in your tenure, if you run an event planning company or agency, you’ll aspire to land the really big project, the mega event, the million dollar event.  OK, it doesn’t have to be a million dollars; it can be $100,000, $250,000, etc.  The number is variable; the key element is…

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Giving Free Advice to Win New Business

A few people are going to steal your ideas.

Not a lot, and certainly not as many as people might think, but a few will.  Yet whatever that number is, it pales in comparison to the number of people who will hire you, recommend you, and rave about you as a result of…

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The Best Way To Sell – Don’t

For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…

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