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Fundraising Event Management Open House Webinar | Feb 22

February 22, 2018 at 9:00 am10:00 am PST

Fundraising Event Management Open House Webinar


Fundraising Event Management Certificate Course

Fundraising events provide an opportunity for non-profits to secure essential income but also help to educate donors, guests and volunteers of the organizational mission. Whether a gala dinner, cultivation event, walk-a-thon or benefit concert, this course will examine the fundamentals of fundraising event management.

Want to learn more about the course?

If you’ve been considering enrolling in an events course, our Open House webinar will provide a sneak preview of all the valuable insights Michelle offers in the Fundraising Event Management course, which starts on March 20, 2018. You’ll also have a chance to meet Michelle and ask her your questions!

Here’s what the webinar will cover:

  • What the course subject matter covers and what you’ll learn
  • How the course is structured
  • Who can benefit from taking the course


February 22, 2018


9:00 a.m. PST   |   12:00 p.m. EST

Guest Speaker

FEM Instructor


President & COO
Event Leadership Institute



About The Course

This course is designed for those interested in what goes into planning fundraising events. Through this course you’ll learn who the key players are within a non-profit, event budgeting, income projections and ticketing, marketing outreach, food and beverage, logistics management, as well as how to employ strategic tools such as silent and online auctions, live appeals, video components, etc. to help increase the financial success of a fundraising event.

Over the course of 8 weeks, you’ll gain 20 CMP Clock Hours and become familiar and comfortable with the following four key areas of fundraising event management:

  • Gain an understanding of the similarities across fundraising events and the key elements that can make them successful.
  • Create a working budget for a fundraising event, develop income projections, manage ticketing and incorporate tools onsite/online to help raise additional income
  • Learn how marketing plays an important role when influencing donor/guest experience pre- during and post event
  • Learn how to select honorees, and create a leadership structure for your fundraiser
Learn From an Experienced Events Professional

Learn From an Experienced Events Professional

Michelle French

Michelle French is a story teller at heart. Every event she produces tells a tale, delivers a message, and has an effect that continues long after the tables are cleared and the last attendee exits the venue.

The insights and skills that go into creating meaningful events had their beginnings when Michelle was a student at the Indiana University Kelly School of Business where she majored in marketing and international studies. After working for American Airlines as part of the sales team and being present for 9/11, Michelle considered how she might use her talents to make a difference. Heading West, Michelle became the Event Manager for the California Science Center, and within six years the company experienced rapid growth.

In 2009, Michelle founded Sunday Sol Events, where she applies the principle that her work isn’t complete with just one event, but must fit into a client’s long-range plans. As Michelle works on telling the story of each organization, she focuses on the audience. Are we sending a clear message? Is there a call to action? Are we inspiring them? This unique approach is what sets Sunday Sol Events apart.


February 22, 2018
9:00 am10:00 am
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