Laila R. Brock is responsible for the implementation of the majority of the Orange Bowl Committee’s nearly 100 annual ancillary events and team-related functions. The committee is a self-sustaining, independent organization that supports and produces events that enhance the image, economy, and culture of South Florida. She oversees the host hotel operations, transportation, hospitality, and social functions for the teams participating in the Orange Bowl. She is also responsible for the planning, management, and execution of the committee’s festival and community outreach events. Previously, she served as the academic counselor for the Florida Atlantic University football team. In 2004, Brock began her career as the assistant director for the Mentors in Violence Prevention Program.