The Event Leadership Institute and Clark’s AV have teamed up to bring you Tech Thursdays, short, micro-lessons about AV equipment and event technology. In this week’s video, ELI’s President & COO, Michael Granek, and Kevin Rowe from Clark’s AV answer the question “What are lumens?”

Kevin shares what lumens are, how to select the right brightness for your event’s projection needs, what the different amounts of lumens mean, and other careful considerations when it comes to projection.

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