Professional Development CoursesEvent & Meeting Management Fundamentals | New York, NY


Course Description

Meeting/convention/event planner is one of the fastest growing jobs in the economy, with US News & World Report including it in it's annual top jobs list (#21 out of 100 top business jobs). If you're new to events or looking to shift full time into the field, this is like a 101 + 201 rolled into one. If you've been doing events for a while, it's the formal training you never got.

See how you stack up in your Event Planning Knowledge?  Take our free online assessment test

Here you'll get a thorough understanding of how events work, why people and companies host events, how the industry is configured, and how to strategically plan and coordinate a typical event from A to Z. (Full syllabus is listed below).

This course will cover the role of events in today's world, budgets and goals, workflow management, venue selection and negotiation, room layouts and seating formats, food and beverage, entertainment and speakers, design and decor, transportation and logistics, registration and check-in, hybrid meetings, apps and technology, basic lighting and audio visual, and more.

Course Structure

Hybrid courses blend the best elements of online and in person learning. Prior to class each week, you'll view the lesson video modules online in our private learning management system. Then you'll meet in person each week where your instructor will lead the group in applying the concepts learned online, through interactive discussions, group exercises, case studies, guest speakers, field trips and other interactive elements.


This 10-week hybrid course blends online lectures and weekly in-person meetings every Tuesday from 6:30pm - 8:30pm as listed below:

February 28 (First class)

March 7, 14, 21, 28

April 4, 11, 18, 25

May 2 (Last class)

Case Studies of Major Events

When you meet in person your instructor will lead the group in discussing key concepts learned online through case studies of high profile events, such as major conventions, product launches, awards shows, fundraising galas, fashion shows, thought leader conferences and more.

Guest Speakers

As part of the in-person experience, you'll meet several promient guest speakers from the industry who will share their insights, explain how they produced major events, answer questions, and provide job tips. The specific names will be posted shortly. Previous speakers have been senior leaders from: Google, Bank of America, BizBash, Proscenium, BKA, Elizabeth Rose Consulting, David Stark Design & Production, Social Tables, and others.

Behind the Scenes Field Trips

During the course your instructor will lead the group on behind-the-scenes field trips to major venues, caterers, production companies, designers, live events, and others. You'll meet leaders on site who'll explain what their companies do, how they do it, and share best practices for you to work with them in the most cost-effective way possible. Specific field trips for this course will be posted shortly. 


Learning Outcomes

  1. Understand how to create an event that achieves specific objectives for the host/client.
  2. Design a planning process that incorporates budgeting, project management, communication and evaluation tools.
  3. Have an understanding of the various event elements (food and beverage, design, entertainment, site selection, etc.) and how to cost-effectively employ them.
  4. Understand the role of the planner on site at the event, and the mindset necessary to oversee successful event coordination.


  1. Industry Overview
    1. Defining A Special Event 
    2. Human Considerations & Success Factors
    3. Designing An Event
    4. Event Types
    5. Client Needs
    6. Evolution of the Experiential Industry
    7. Careers in the Industry
    8. Understanding the Players: Who Does What
  1. The Role of A Planner
    1. Backgrounds, Experience 
    2. Typical Planning Department Structures 
    3. Pre-Event Responsibilities 
    4. On-Site Responsibilities 
    5. Post-Event Responsibilities
  1. Event Architecture
    1. Establishing Objectives 
    2. Knowing Your Audience 
    3. Selecting the Right Event Format
  1. Establishing the Creative Vision
    1. Getting Buy-In From the Decision-Maker 
    2. Expressing Your Information 
    3. Elements of A Proposal 
    4. Key Business Considerations
  1. Project Management
    1. Goal Setting 
    2. Resource Evaluation 
    3. Timeline Management 
    4. SWOT Analysis 
    5. Team Roles & Communication 
    6. Tracking & Evaluation
  1. Finance & Budgeting
    1. Budgeting & Forecasting 
    2. Income & Expense Analysis 
    3. Fixed vs. Variable Costs 
    4. What Things Cost 
    5. R.O.I. - Understanding Return On Investment
  1. Contracts & Negotiations
    1. Key Parts of A Contract 
    2. Typical Industry Clauses 
    3. Stages of Negotiation 
    4. Negotiating Strategies
  1. Site Selection & Management
    1. Destination Selection 
    2. Venue Selection 
    3. Site Inspections 
    4. Ancillary Support: Tents, Power, Sanitation, WiFi
  1. Risk Management
    1. The Americans with Disabilities Act 
    2. Risk Assessment 
    3. Emergency Response Planning
  1. Spatial Design
    1. Objectives vs. Design 
    2. Meshing Elements Together 
    3. Crowd Experience 
    4. Standard Designs Review 
    5. Room Design Software
  1. Food & Beverage
    1. Types & Terms 
    2. Buying Food & Beverage | Providers
  1. Audio Visual
    1. Sound 
    2. Lighting 
    3. Staging 
    4. Video
  1. Guest Services & Logistics
    1. Invitations & Registrations 
    2. On-Site Check-In 
    3. Transportation & Parking 
    4. Way Finding & Directional Signage 
    5. Security & Emergency 
    6. Translation 
    7. Concierge
  1. Entertainment & Speakers
    1. Types 
    2. How to Employ In Design 
    3. Buying Tips & Contract Riders
  1. Marketing & Technology
    1. Options for Marketing 
    2. Marketing Plan Goals 
    3. Leveraging Technology 
    4. Mobile Apps & Social Media 
    5. Photo/Video Capture and Post-Event Usage 
    6. Virtual/Hybrid Event Options
  1. Coordinating the Event, Day-Of
    1. Load In and Set Up 
    2. Who Oversees What 
    3. What Planners Should Be Doing During the Event
  1. Service & Staffing
    1. How to Estimate Staff Needs For Various Services 
    2. Selecting the Right On-Site Staff
  1. Sustainability
    1. Key Terms 
    2. Options for A More Environmentally Friendly Event 
    3. Cost vs. Impact

Free Course Preview

Course Details

  • Start Date:February 28
  • Duration:10 weeks
  • Location:FIRST Agency | 630 9th Ave. Suite 310, between 44th and 45th St., New York, NY 10036 USA
  • Tuition:$895 until February 6 | $995 starting February 7| Installment plans available.
  • CMP Clock Hours:36.00

About the Instructor

Pam Strug

Team Leader / Senior Event Project Manager


Pam Strug has been a professional event planner for over 20 years. Pam is currently a Team Leader/Senior... find out more

Frequently Asked Questions

For additional FAQs click here

What is a hybrid (also called a flipped) course?

Traditional learning involves a teacher explaining concepts in class, and students applying those concepts at home through exercises and assignments. Recently, education innovators have begun to question that model, and in many cases recommend "Flipping" it around, so that students instead learn the concepts at home, through engaging online videos taught by experts who are good at explaining things, and then use in-class time for the exercises, discussions and other interactive means of applying those concepts. 

What's the benefit of a hybrid course?

One benefit is that when you're watching videos at home you can learn at your own pace, pausing to take notes or replaying difficult sections as needed. If the instructor were explaining the concepts in class, he/she would likely proceed at the pace of the average student, which would be too fast for some and too slow for others. Another benefit is it frees up in-person time for things that make sense to do in person, like interactive discussions, group exercises, and team projects.

How will this course work?

ONLINE: Prior to class each week you'll view instructional content online through our LMS (learning management system). The bulk of content will be in the form of lesson videos broken into digestible sections, which you can view at your own pace and schedule. You might also read articles or case studies, and prepare answers to questions about them for class discussion.

IN PERSON: In class your instructor will lead the group in applying the concepts learned online, through facilitated discussion, group exercises, analyzing case studies from actual events, hearing from guest speakers, and going on behind-the-scenes field trips.

Short quizzes and assignments may be given to help reinforce learning outcomes, though no grades are given.

Will I need to buy a textbook? Are there any other costs?

No, and no. Everything you need for this course is included in the registration fee, 

Will I earn a digital certification/credential?

Students who complete this course have the option of taking a remote-proctored, online final exam to earn a Digital Credential in Event & Meeting Management Fundamentals.  Digital credentials are the newest way to share and explain the skills you've mastered. Learn more about our Digital Credentials.


What is your learning guarantee?

The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of the final lesson and we'll give you a full refund. 


What are people saying about ELI & this course?

"I learned so much from this course, and am proud to put having taken it on my resume. I would absolutely recommend it to others." Libby Richardson | Events Manager, United Way of Central and Northeastern Connecticut

"Howard was such an enthusiastic and knowledgeable teacher. I loved going to class every week because he was so engaging and interesting. I would recommend this course to a anyone." Jessica Lai

"This course has provided a roadmap to planning events and I definitely look at the industry differently now."  Michelle Roach

"When evaluating new candidates for full time or freelance staff, one of the first things we take into consideration is the person's legitimate, industry-specific education.  A certificate from E.L.I. tells us they are on the right track." Rob Hulsmeyer | Partner, Empire Force Events.

"This is an amazing course, and you are doing a FABULOUS job with the training!!! Even though I've been meeting planning for over 20 years, I am learning so much detail!  Tami Forcellina | Diageo

"Hands down, the best educational content and the smartest instructors in our industry."  David Adler | CEO, BizBash

"The quality and depth of coverage in E.L.I. courses is, in my opinion, unmatched.  Participants can't help but be better prepared event professionals once they take this course."  Matthew Saravay | CEO, Wizard Studios

"A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running."  Adam Sloyer | Managing Director, Sequence Events

"It's truly rare that you come across a standout instructor like Pamela! During my 10-week Events Management Hybrid Course with Pam, I got the pleasure of learning all the makings of a successful event planner and so much more. From bringing in amazing speakers within the events industry to every single class, to unforgettable hotel site visits, Pam never disappointed. Her insight and knowledge into the events industry is unmatched and her approach to teaching is exceptional. Any student would be lucky to have Pam as their Instructor. I know I was!"  Zorana Kesar | Executive Assistant & Associate Event Producer, JKS Events

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